01.Executive summary
The way people and companies choose providers is changing: a growing share of high-value decisions starts with a question to a generative AI, not a Google search. If language models do not recommend your company when someone asks them, your brand is invisible to that growing slice of the market.
GEOMOND is the Generative Engine Optimization service designed specifically for Spanish and European companies with consultative sales cycles: legal, health, consulting, premium real estate, finance, specialised B2B and brands that depend on trust and recommendation.
This whitepaper explains what GEO is, how it differs from SEO, how we measure it with our Presence Index, what objections usually come up and exactly what we do every month in each of the three plans we offer: START, PRO and ENTERPRISE. The goal is for any executive to understand what is being bought, in what order things happen and why the window of opportunity is closing.
02.The paradigm shift: from SERP to LLM
For 25 years buyer behaviour was the same: search Google, compare results, click. Companies optimised to appear on the first page and SEO investment was justified by organic traffic. That world still exists, but it is losing share.
In 2025-2026 a significant share of decisions starts directly inside a generative AI. According to behavioural data in Spain: 38% of people who hire legal services worth more than €3,000 consult an AI before contacting the first firm. In private medical treatments above €500 the figure rises to 44%. In aesthetics and dental implants it exceeds 55%. Among university-educated people aged 25-45, the percentages are even higher.
The key difference: in Google the user sees ten results and chooses. In ChatGPT or Perplexity the model gives them a single answer, usually with two or three recommended options. Visibility share concentrates on very few companies. If you are not on that shortlist, you do not exist for that user.
03.What is GEO?
Generative Engine Optimization (GEO) is the discipline that optimises the presence of a company, brand or person in generative language models (ChatGPT, Perplexity, Gemini, Claude) so it shows up as a recommendation when a user asks a question relevant to its sector.
Unlike SEO, which optimises pages for deterministic search algorithms, GEO optimises entities (the company, its products, its people) for probabilistic systems that generate answers from what they have learned about the world.
The four dimensions an LLM evaluates when recommending
When a model decides who to mention in an answer, it weighs four dimensions:
- Recognisable entity: the model needs to know you exist. This requires properly implemented Schema.org, presence in authority directories, consistent profiles in social media and, ideally, an article on Wikipedia or Wikidata.
- Topical authority: the model needs to associate you with a specific topic. This is built with owned content (guides, long articles, FAQ) and with mentions in external sources the model considers reliable (industry media, associations, press).
- Consistency across sources: the model trusts more when several independent sources say the same about you. Consistent NAP, coherent company description across all profiles, the same semantic keywords across channels.
- Freshness: models increasingly integrate recent information via real-time search (Perplexity, Gemini with Search Grounding, ChatGPT with browsing). An updated blog, recent reviews and news about the company carry more weight than a static site.
04.GEO vs SEO: detailed comparison
GEO and SEO are not substitutes but complementary. They share many fundamentals (quality content, schema, authority), but have different goals, metrics and timelines.
| Dimension | Classic SEO | GEO |
|---|---|---|
| Target channel | Google and other search engines | ChatGPT, Perplexity, Gemini, Claude |
| Algorithm | Deterministic (PageRank, BERT) | Probabilistic (LLM with or without RAG) |
| Optimisation unit | Page (URL) | Entity (company, person, product) |
| Output | List of 10 links | A synthetic answer with 1-3 recommendations |
| Main metric | Position + organic traffic | Presence Index (cites, recommends, position) |
| Ideal content | Optimised for keywords | Optimised to answer questions |
| Key structure | Title, H1, internal linking | Schema.org, FAQ, fact density |
| Authority | Backlinks | Co-citations in trusted sources |
| Time to first result | 3-6 months | 2-4 months |
| Volume of competition | High in most sectors | Still low in 2026 |
| Window of opportunity | Mature | Open — low cost of entry |
| Standard tools | Ahrefs, Semrush, GSC | Manual testing + proprietary Presence Index |
The practical conclusion: if your SEO is healthy (reasonable positions, stable traffic), GEO is the highest marginal-return investment in 2026 because competition is low and the window is closing. If you start from scratch, the right move is to work both disciplines in parallel from day one — they are synergistic and share many assets (Schema.org, authority content, media presence).
05.The Presence Index
The Presence Index is GEOMOND's proprietary metric to quantify a company's visibility in language models. It is expressed on a 0-10 scale and computed from a test that is repeated month by month.
How it is calculated
For each client we define a set of representative queries (10 in the START plan, 20 in PRO, 40+ in ENTERPRISE) covering four categories: branded, sector-generic, comparative and problem-based. Each query runs in incognito on the contracted models and we evaluate:
- Mention (0/1): does the model mention the client in the answer?
- Recommendation (0/1): is the mention positive or a recommendation, or just descriptive?
- Position (0-3): where in the answer does it appear? The earlier, the more weight.
- Context (0-2): does the model's description match the desired brand narrative?
The sum is normalised to the 0-10 range and computed per model and aggregated. What matters is not the absolute value but the month-on-month evolution and the comparison with direct competitors (Share of Voice).
06.The 6 levers of GEO
All of GEOMOND's work is built around six levers. Each plan attacks a different subset, but the six are always present to some degree.
1. Recognisable entity
Schema.org (Organization, LocalBusiness, Service, Person), complete profile in authority directories (Crunchbase, industry associations, chambers of commerce), Google Business Profile and, where applicable, Wikipedia/Wikidata. The goal is to leave the model with no doubt about who you are, where you operate and who you serve.
2. Content structured for LLMs
Pages rewritten in Q&A format, exhaustive FAQs with Schema.org FAQPage, long guides (1,500-3,000 words) of the "definitive sector guide" type, comparative articles. The key difference with SEO: content is designed to be cited by a model, not to rank in a SERP.
3. Sector authority (co-citations)
Outreach to industry and national media, press releases, partnerships with complementary companies, podcast appearances. Every time a trusted outlet mentions the client, models reinforce its association with the topic.
4. Verified reviews and reputation
Structured programme to capture reviews on Google Business, sector platforms (Doctoralia, Trustpilot, TripAdvisor depending on sector) with replies that include semantic vocabulary. Reviews are a direct signal for some models and an indirect signal for all of them.
5. Consistent presence
Identical NAP across all online sources, company description with aligned vocabulary on every profile, executive LinkedIn profiles consistent with the corporate narrative. Any inconsistency confuses the models and dilutes the entity.
6. Continuous monitoring
Repeatable monthly test with fixed queries, scorecard with evolution of the Presence Index, comparison with competitors. Without measurement there is no GEO: the discipline depends on iterating on real data of how the models respond each month.
07.Frequent objections
These are the ten objections we hear most often in sales conversations and the reasoned answer to each one.
1. "My SEO already works, isn't that enough?"
No, because user behaviour is changing. Good SEO gives you visibility in Google, but it doesn't give you presence in ChatGPT, Perplexity or Gemini, where a growing share of your market starts the decision process. Besides, GEO and SEO are synergistic: the actions we take for GEO improve your SEO (Schema.org, authority content, media presence).
2. "Isn't it too early / too niche still?"
It's exactly the opposite. We are at the moment when competition is low and the window is open. Positioning yourself as a reference in AI today costs a fraction of what it will cost in 2027-2028, when every company has woken up. Clients who started in 2024-2025 already have a competitive advantage that will be hard to reverse.
3. "Doesn't AI make things up? I don't want to look bad"
"Hallucinations" are a real problem, but they are mitigated by working on GEO. When a model has consistent and abundant sources about your company (Schema, directories, owned content, media mentions), it dramatically reduces the chance of inventing things. Invisibility or vague descriptions are exactly the problem GEO solves.
4. "How long until results show?"
First signals usually appear between months 2 and 4 (changes in how the models describe the client, first occasional mentions). The Presence Index starts to move sustainably between months 3 and 6. Sector leadership is built in 12-18 months with monthly discipline. It is foundational work, not a campaign.
5. "How do you measure ROI?"
With three layers: (1) Presence Index — how many sector queries the models recommend you on. (2) Share of Voice — what percentage of queries cite you vs. your competitors. (3) Sales attribution — leads who say "ChatGPT/Perplexity recommended you" + a source question on forms. In high client-value sectors, a single GEO-attributable lead usually covers the annual cost of the service.
6. "Isn't it enough for my website to be good?"
No, because the model doesn't see you only through your site. It sees you through the sum of your site + Schema.org + directories + reviews + media mentions + your team's profiles. A good website is necessary but insufficient. GEO works on every touchpoint the model uses to build its picture of your company.
7. "If AI changes its algorithm, is the work lost?"
The levers GEO uses (recognisable entity, quality content, authority, consistency, freshness) are fundamentals that no model change will make irrelevant. What does change is the relative weight of each one. That's why the service is monthly: we adjust the strategy as the models evolve.
8. "My sector is very competitive / very small"
In very competitive sectors, GEO is where the fight has not really started yet: appearing in ChatGPT when you are on page 3 of Google is far more realistic. In very small or very local sectors, GEO is especially effective because there is very little digital competition and the model is grateful to find clear sources to draw from.
9. "Why don't I do it in-house?"
You can, and for some clients it makes sense to hire someone in-house once the programme is mature. What GEOMOND brings in the first 12-18 months: proven methodology, specific measurement tools, access to benchmarks from other sectors, and the learning curve we have already paid for. Building all of that from scratch in-house costs more than the service.
10. "What happens if I leave the service after 6 months?"
The assets created are yours: content published on your site, Schema.org in your code, directory profiles, FAQ, reviews. Those assets keep generating visibility afterwards. What stops is the optimisation cycle (monthly testing, new content, profile maintenance, outreach). In 3-6 months without active work the Presence Index holds; from a year on it starts to erode as competitors move forward.
08.Sectors with the highest ROI
Not all sectors have the same return on GEO investment. Three factors determine it: customer lifetime value, weight of trust in the buying decision, and frequency with which customers ask AI before hiring.
| Sector | Client value | Trust weight | AI consultation | GEO ROI |
|---|---|---|---|---|
| Corporate / tax legal | High | Very high | High | ★★★★★ |
| Private healthcare and dental | Mid-high | Very high | Very high | ★★★★★ |
| Specialised consulting | High | High | High | ★★★★★ |
| Premium real estate | Very high | High | Mid-high | ★★★★☆ |
| Financial services | High | Very high | Medium | ★★★★☆ |
| Marketing and agencies | Medium | High | High | ★★★★☆ |
| B2B SaaS and software | Mid-high | Medium | High | ★★★★☆ |
| Boutique hospitality | Medium | High | High | ★★★★☆ |
| Premium education | Medium | High | Mid-high | ★★★☆☆ |
| Product retail | Low | Low | Low | ★★☆☆☆ |
The practical rule: if a customer's annual value exceeds €3,000, GEO almost always has a positive return. Above €10,000 the ROI is very high even with modest results. If the buying decision depends on recommendation or trust, GEO is a priority over any other digital investment.
09.The GEOMOND plans
We offer three monthly plans designed for three levels of ambition and digital maturity. All include the six pillars of GEO; what changes is the depth of each lever, the number of audited models, the volume of content produced and the scope of external authority work.
START
For companies that want to establish their AI presence with the fundamentals done right.
PRO
For companies that want to lead their sector in AI with content authority and media presence.
ENTERPRISE
For brands that want to be the undisputed reference in their industry and build thought leadership.
All plans are monthly with no lock-in. The programme is designed in two phases: the first 6 months are the build roadmap (audit, fundamentals, content, authority), and from month 7 the recurring monthly maintenance cycle kicks in, with all levers running steadily.
10.START plan in detail
START is the entry plan. Its goal is to build the GEO fundamentals: ensuring the company is recognisable as an entity by the models, has minimum well-structured content and is on the radar of basic directories and platforms. Designed for SMEs with revenue starting from €200K/year in trust-based sectors.
The first 6 months are structured in three phases (Quick Wins, Consolidation, Amplification) with the following actions:
Month 1
Phase 1 · Quick Wins- ▸ Initial GEO audit
- Test of the company in ChatGPT, Perplexity and Gemini with 10 queries representative of the sector.
- Calculation of the baseline Presence Index.
- Capture of answers, identification of competitors cited and vocabulary the models use.
- ▸ Basic Schema.org implementation
- JSON-LD Organization on the homepage with name, url, logo, address, telephone and sameAs.
- JSON-LD LocalBusiness if there is a physical location, with geo, hours and service area.
- Validation with Google Rich Results Test on the 3 main pages.
- ▸ Google Business Profile optimisation
- Description rewritten with sector semantic vocabulary.
- Correct primary and secondary categories, full services with descriptions.
- Upload of at least 10 photos categorised with keywords in the file name.
- ▸ NAP consistency audit
- Reference table with official name, address and phone.
- Consistency check across 10+ sources (Google, Facebook, LinkedIn, sector directories, Yelp, Yellow Pages).
- Correction of discrepancies on accessible platforms.
- ▸ Baseline report to the client
- Document with the initial Presence Index, model captures, competitor analysis and the 3 priority actions for the next month.
Month 2
Phase 1 · Quick Wins- ▸ About page rewrite
- Structured into who we are, who we serve, differentiators, services and mission.
- Sector semantic vocabulary, concrete data (years, clients, certifications).
- Embedded Schema.org AboutPage or Corporation.
- ▸ GEO-optimised FAQ (part 1, 5 questions)
- Identification of the 5 most frequent questions clients would ask an AI about the sector.
- 150-200 word answers leading with the direct answer, then context.
- /faq page with HTML accordion and Schema.org FAQPage.
- ▸ Listing in 2 sector directories
- Crunchbase with full profile and the main professional association of the sector.
- Same 150-word description with consistent vocabulary.
- ▸ Web metadata optimisation
- Rewrite of title tags and meta descriptions of the 5 main pages.
- '[Service] in [City] | [Company]' format, semantic vocabulary, no duplicates.
Month 3
Phase 2 · Consolidation- ▸ GEO-optimised FAQ (part 2, 5 more questions)
- Focus on comparative and problem-based questions. Position the client as a recommended option naturally.
- Update the Schema.org FAQPage with all 10 questions.
- ▸ First long GEO article
- 1,500-2,000 word guide 'How to choose [service] in [area]'.
- Structure with 5-7 selection criteria, comparison table, embedded FAQ.
- Schema.org Article and links from homepage and services.
- ▸ Complete the company LinkedIn
- Optimised description, custom URL, specialties with 10-20 sector keywords.
- First introduction post pinned to the page.
- ▸ Monthly presence test
- Repeat of the initial test with the same 10 queries.
- Comparison with the baseline and documentation of the evolution.
- ▸ Monthly client report
- Scorecard with current vs. previous Presence Index, actions executed, first movements detected and the next month's plan.
Month 4
Phase 2 · Consolidation- ▸ Second GEO article
- 800-1,200 word article answering a frequent sector question.
- Designed to be cited autonomously by an LLM.
- ▸ Listing in 2 additional directories
- Local or sector directories spotted in the audit (Yelp, TripAdvisor, Habitissimo, Idealista depending on sector).
- ▸ Existing content update
- Review of the 3 most visited pages, addition of semantic vocabulary, expanded descriptions.
- ▸ Monthly test + report
- Scorecard with cumulative evolution and the next month's plan.
Month 5
Phase 3 · Amplification- ▸ Reviews capture plan
- Identification of the 3 review platforms relevant to the sector.
- Request message, direct link, operational guide for the client and optimised reply templates.
- ▸ Replies to existing reviews
- Personalised replies to positives with semantic vocabulary, professional management of neutral and negative ones.
- ▸ Comparative article
- 1,200 words such as '[Service] vs alternatives: what to consider'. Comparison table and natural positioning of the client.
- ▸ BreadcrumbList Schema
- Implementation on all second-level pages to improve structural understanding by LLMs.
- ▸ Monthly test + report
- Analysis of the evolution since the start of the programme.
Month 6
Phase 3 · Amplification- ▸ FAQ update
- Add 4-5 new questions detected during the month and refresh the existing ones with current data.
- ▸ Third GEO article
- 1,500 word thematic guide on a sector trend or current topic.
- ▸ Profile maintenance
- Update of information in active directories, reply to mentions, NAP verification.
- ▸ Six-month report + Q3 plan
- Full review of the 6 months with Presence Index evolution, assets created and the next quarter's plan. Presentation call.
Month 7 onwards · Maintenance
Recurring monthly cycle- ▸ Monthly presence test
- Run of the 10 queries in ChatGPT, Perplexity and Gemini. Calculation of the Presence Index and detection of changes.
- ▸ 1 GEO content piece
- Alternation between thematic guide (1,500 words) and frequent answer article (800 words) according to detected gaps.
- ▸ Profile and directory maintenance
- Information updates, replies to new reviews, NAP verification.
- ▸ FAQ update (2-3 questions)
- Addition of new questions detected and refresh of answers.
- ▸ Monthly client report
- Scorecard with Presence Index, variations, actions executed and the next month's plan.
11.PRO plan in detail
PRO is the sector leadership plan. It adds to the START fundamentals an audit on 4 models (Claude included), full Schema.org, a 2,500 word authority guide, active reviews management, corporate LinkedIn optimisation and the start of external authority work with outreach to specialised media.
Month 1
Phase 1 · Quick Wins- ▸ Full GEO audit on 4 models
- 20 queries in ChatGPT, Perplexity, Gemini and Claude. Competitive analysis of 3 direct competitors.
- Initial semantic map extracted from the model answers.
- ▸ Full Schema.org
- Organization, LocalBusiness, FAQPage and BreadcrumbList implemented and validated.
- ▸ Advanced Google Business Profile optimisation
- Semantic description, all services with 150-200 words, 15-20 photos, 5 Q&As on the profile.
- ▸ About page rewrite
- Full structure, team, Schema.org Person for the executive team.
- ▸ Listing in 3 authority directories
- Crunchbase, main sector association and reference local directory with consistent description.
- ▸ Full NAP + metadata audit
- Verification across 15+ sources and rewrite of titles and meta descriptions of the 5 main pages.
- ▸ Setup executive report
- 4-6 page document with baseline, competitive analysis, semantic map and quarterly plan.
Month 2
Phase 1 · Quick Wins- ▸ Definitive sector guide (2,500 words)
- Hub article with 8-10 sections, comparison table, embedded FAQ, Schema.org Article + FAQPage.
- URL like /guide-[sector]-[city]. It's the article every other one links to.
- ▸ Full GEO-optimised FAQ (10 questions)
- 10 questions in 4 categories: how it works, how much it costs, comparatives and problem-based. Dedicated /faq page.
- ▸ Company LinkedIn activation
- Optimised profile, 3 posts during the month (introduction, sector tip, share guide).
- ▸ Listing in 2 additional directories
- Sector reviews platform + specialised directory detected in the audit.
- ▸ Monthly test + report
- Analysis on 4 models with first movements and follow-up meeting.
Month 3
Phase 2 · Consolidation- ▸ 2 frequent answer articles
- 800-1,200 words each. Targets: monthly test queries that didn't return us and comparatives.
- ▸ Existing content update
- Review of the 5 most visited pages with semantic vocabulary and refreshed data.
- ▸ Initial outreach to sector media
- Identification of 5-8 target outlets, personalised proposal of an opinion piece or interview, follow-up.
- ▸ Reviews capture plan
- Full flow design, client guide, reply templates with semantic keywords.
- ▸ Monthly test + report
- Cumulative analysis and outreach status.
Month 4
Phase 2 · Consolidation- ▸ Comparative article + guide update
- 1,500 word comparative and refresh of the definitive guide from Month 2 with new data.
- ▸ Outreach follow-up + first publication
- Negotiation, writing and publication of the first article in an external outlet. Co-citation documentation.
- ▸ Monthly reviews management
- Reply to all pending reviews and request to 5-10 recent clients.
- ▸ Listing in 2 new directories
- Detected in the competitive audit where the competition has presence and the client doesn't.
- ▸ Monthly test + report with Share of Voice
- Initial SoV calculation vs the 3 main competitors.
Month 5
Phase 3 · Amplification- ▸ Thematic sector guide (2,000 words)
- Deep dive into a specific sub-topic to capture queries not yet covered.
- ▸ Press release + distribution
- Professional copy on a relevant milestone, distribution to sector and local media, follow-up.
- ▸ Presence in specialised forums
- Identification of 2-3 sector communities (Reddit, LinkedIn Groups, forums), reply to 3-5 questions with real value.
- ▸ FAQ and Schema.org update
- 5 new questions and full review of the implemented schema.
- ▸ Test + report with co-citation analysis
- Share of Voice evolution and co-citations achieved.
Month 6
Phase 3 · Amplification- ▸ 2 new GEO articles
- Long answer (1,200 words) and comparative. Closure of the first-half query map.
- ▸ Second outreach round
- New proposal to outlets that didn't reply and exploration of co-authorship with a complementary non-competing company.
- ▸ Full profile maintenance
- Run through all active directories, NAP verification, replies to reviews and mentions.
- ▸ Six-month report + H2 plan
- Review of 8-10 pages with full evolution, queries won, co-citations, Share of Voice and second-half plan. 45-60 minute meeting.
Month 7 onwards · Maintenance
Recurring monthly cycle- ▸ Monthly presence test on 4 models
- 20 queries in ChatGPT, Perplexity, Gemini and Claude. Comparative analysis vs previous month and vs competition.
- ▸ 2 GEO content pieces
- Alternation between long guide (2,000+ words) and frequent answer article (1,000 words) according to detected gaps.
- ▸ Outreach and media follow-up
- One monthly action: new contact, follow-up or press release. Maintenance of active relationships.
- ▸ Reviews + forums management
- Replies with GEO vocabulary, requests to recent clients, one monthly participation in a specialised forum.
- ▸ Profile and FAQ maintenance
- 2-3 new questions in the FAQ, NAP verification in key directories, replies to mentions.
- ▸ Monthly executive report
- Full scorecard with Presence Index, Share of Voice, accumulated co-citations and the next month's plan.
12.ENTERPRISE plan in detail
ENTERPRISE is the undisputed leadership plan. Designed for brands that want to be the reference in their industry. It adds to PRO an exhaustive audit (40+ queries, 5 competitors), a semantic map workshop with the client team, enterprise Schema.org (Service and Person for the whole team), a sector white paper with proprietary data, a thought leadership programme for executives, a Wikipedia/Wikidata strategy, a dedicated account manager and a 24-hour response SLA.
Month 1
Phase 1 · Quick Wins- ▸ Full multi-model GEO audit
- 40+ queries in 5 categories (branded, generic, problem-based, comparative, long tail) on the 4 models.
- Exhaustive analysis of 5 direct competitors.
- Gap map and 60-100 term semantic vocabulary.
- ▸ Semantic map workshop
- 90-minute session with the client team.
- Definition of the ideal AI description sentence, 5 anchor concepts, 3 differentiators and brand narrative.
- ▸ Enterprise Schema.org
- Organization, LocalBusiness, FAQPage, BreadcrumbList, Service for each main service and Person for each member of the executive team.
- ▸ Full NAP + metadata audit
- Verification across 30+ sources with severity classification of discrepancies and correction of the critical ones.
- Rewrite of titles and meta descriptions of the 10 main pages.
- ▸ Listing in 5 authority directories
- Crunchbase, Wikipedia/Wikidata evaluation, 2 sector associations, specialised directory and main reviews platform.
- ▸ Initial situation executive report
- 10-15 page document with baseline across 4 dimensions, competitive analysis, gap map, validated semantic map and yearly roadmap.
- Presentation in a 60-90 minute meeting with the executive team.
Month 2
Phase 1 · Quick Wins- ▸ Full rewrite of key pages
- Homepage, About, services and contact pages. Validated semantic vocabulary, Schema.org on each.
- ▸ GEO masterclass FAQ (20 questions)
- 20 exhaustive questions categorised into branded (5), generic (5), problem-based (5) and comparative (5). 200-word answers.
- ▸ Company LinkedIn + executive profiles
- Optimised company profile and profiles of 2-3 executives with headline, 'About' and experience rewritten with GEO vocabulary. Monthly publishing plan.
- ▸ Quarterly editorial plan
- 9-topic calendar (3 per month) with title, format, target keywords and distribution channel. Validation with the client.
- ▸ Monthly executive test + report
- 40+ queries on the 4 models, 2-page executive scorecard.
- ▸ C-level follow-up meeting
- Presentation of initial results, validation of the semantic map and approval of the quarterly editorial plan.
- ▸ Reviews management + additional directories
- 3 newly detected directories, structured reviews programme on 5 key platforms.
Month 3
Phase 2 · Consolidation- ▸ Definitive sector guide (3,000 words)
- Top-authority hub piece with 10-12 sections, glossary, FAQ and Schema.org Article + FAQPage + HowTo.
- ▸ 3 frequent answer articles
- 800-1,200 words each. Targets: categorical, problem-based and long tail.
- ▸ Outreach to tier 1 national media
- 3-tier list (national, sector, local). In-depth research and personalised proposal to 5 tier 1 outlets.
- ▸ Press release + premium distribution
- Professional copy, distribution to sector media and agencies, target of 2-3 publications.
- ▸ Monthly executive test + report
- Analysis of the impact of content and outreach.
- ▸ Reviews + specialised forums management
- Active reviews programme and presence as authority in 3 sector communities.
- ▸ Schema.org and FAQ update
- 5 new questions, update of Service and Person.
Month 4
Phase 2 · Consolidation- ▸ 2 specialised sector guides
- 2 relevant sub-topics with 2,000 words each and integrated FAQ. Linked to the definitive guide.
- ▸ Media publication + follow-up
- Writing and publication of the agreed articles. Contact with 3 additional outlets.
- ▸ Partnership with a complementary company
- Co-authored article with a non-competing authority company. Cross-mentions in content.
- ▸ Exhaustive profile maintenance
- Full update of all active directories. Analysis and replies to reviews.
- ▸ Monthly executive test + report
- Co-citations analysis, Share of Voice, impact of external publications.
- ▸ Follow-up meeting + strategic adjustment
- Presentation of Q1 results and adjustment of the semantic map and priorities for Q2.
- ▸ Content for authority networks
- 2-3 articles for LinkedIn Pulse and Medium signed by executives. Distribution to associations.
Month 5
Phase 3 · Amplification- ▸ White paper or sector report (5-8 pages)
- Authority document on a sector trend with proprietary or market data.
- Structure: executive summary, context, trends with data, implications, recommendations, methodology.
- Professional layout, dedicated landing page, download form, Schema.org ScholarlyArticle.
- ▸ Sector interview or podcast
- Identification, contact and appearance of the CEO/director on a reference podcast or outlet. Brief with key messages.
- ▸ 2 articles + guides update
- New articles and refresh of the definitive guide from Month 3 with updated data.
- ▸ Second outreach wave
- Proposals with the white paper as a new angle, contact with sector-specific journalists.
- ▸ Advanced reviews and reputation management
- Sentiment analysis, identification of the most cited keywords, proactive strategy at key journey moments.
- ▸ Monthly executive test + report
- Analysis of the white paper impact, thought leadership metrics.
- ▸ Advanced technical optimisation
- Full Schema audit, search for new applicable types (Event, Product, Course), content structure review.
Month 6
Phase 3 · Amplification- ▸ 3 strategic GEO content pieces
- Long guide (2,500 words), comparative article (1,200 words) and current-affairs article (1,000 words). Closure of the semantic map.
- ▸ White paper distribution
- Sending to media contacts, proposal to journalists on LinkedIn, distribution in sector associations.
- ▸ Wikipedia and reference sources
- Notability evaluation. If applicable: creation or expansion of a Wikipedia or Wikidata article.
- Update of all online reference sources.
- ▸ Six-month executive report
- 12-15 page document with full evolution, queries won, Share of Voice, co-citations, estimated ROI and H2 plan.
- ▸ Six-month strategic C-level meeting
- 20-25 slide executive presentation, validation of the H2 strategy with the executive team.
Month 7 onwards · Maintenance
Recurring monthly cycle- ▸ Full monthly presence test
- 40+ queries on the 4 models. Comparative analysis vs competition with Share of Voice.
- ▸ 3-4 GEO content pieces
- Combination of long guides, answer articles and update of existing content according to detected gaps.
- ▸ Outreach and thought leadership
- Maintenance of media relationships, proposal of new contacts, one piece signed by an executive per month.
- ▸ Advanced reviews and community management
- Active reviews programme on all platforms, presence in sector forums as authority.
- ▸ Profile, Schema and Wikipedia maintenance
- Periodic verification of all directories, schema update with new services or team, maintenance of the Wikipedia/Wikidata entry.
- ▸ Quarterly C-level strategic meeting
- Every three months, review and strategic adjustment session with the client's executive team.
- ▸ Monthly + six-month executive report
- Monthly scorecard with all metrics. Full six-month report every 6 months.
13.Working methodology
We work in monthly cycles with four fixed moments:
- Onboarding (week 1 of Month 1): discovery session with the client, access to CMS and platforms, definition of target queries and baseline.
- Execution (weeks 2-4): work on the corresponding month's roadmap. Asynchronous communication with the client for ad-hoc validations.
- Monthly test (end of month): repeat the query set on the contracted models and record results.
- Reporting (early next month): delivery of the scorecard with Presence Index, actions executed, first impacts and the next month's plan.
Each client has their own dashboard in GEOMOND Visible where they can see in real time the progress of the roadmap, the planned and executed actions, the deliverables (articles, FAQ, implemented schema) and the Presence Index history. Total transparency about what is done and when is one of the core commitments of the service.
14.Guarantees and commitments
- No lock-in. All plans are monthly. You can cancel at the end of any cycle with no penalty.
- Client-owned assets. All published content, implemented schema, created profiles and captured reviews belong to the client. If we end the relationship, the assets stay.
- Total transparency. Access to the client dashboard with action history, deliverables and metrics. No black boxes.
- Measurement commitment. The Presence Index is measured every month with a repeatable methodology. Decisions are made on data, not opinions.
- Response SLA. On the ENTERPRISE plan, guaranteed response within 24 business hours to any client query.
- GEO ethics. We do not use manipulation techniques (paid reviews, link farms, mass-generated content without review). All work is defensible under any audit.
15.About GEOMOND
GEOMOND is a Generative Engine Optimization service based in Valencia with a team holding more than 10 years of experience in digital marketing. We offer GEO services in Spain, with our own methodology and internal measurement tools built from scratch for this discipline.
We work exclusively with companies and consultative sales cycles: legal, healthcare, consulting, premium real estate, finance and specialised B2B. Our ideal client profile invoices above €200,000 per year and understands that AI visibility is a foundational investment, not a one-off campaign.
The difference with a traditional SEO agency that adds "GEO" to its catalogue: we built the service from day one thinking about how language models work, not as an extension of classic SEO. Our tools, metrics and processes are designed specifically to optimise visibility in LLMs.
16.Next steps
If your company is in a high-trust sector and you want to understand the starting point of your visibility in AI models, the first step is the free Presence Index audit. We send you a report within 5 business days with:
- Your baseline Presence Index in ChatGPT, Perplexity and Gemini with queries representative of your sector.
- Analysis of the 3 competitors that appear most often in answers related to your activity.
- Identification of the 3 actions with the highest potential impact for your specific case.
- Honest recommendation about which plan fits your situation — or whether it is not the right time to invest in GEO.
Ready to get started?
Request your free Presence Index audit and find out exactly how AI describes you today.
Request a free audit