Real cases

Companies that went from invisible to AI reference

5 companies, 5 different sectors, one shared methodology. Results measured with GEOMOND's Presence Index — before and after.

What this catalogue is and how to read it

The GEOMOND case studies page is the public catalogue of 5 client engagements where GEOMOND moved a brand from invisible inside generative AI engines to consistently cited as a source by ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. Each case follows the same structure — challenge, methodology, actions, systems, KPIs and a Presence Index score before vs. after — so a reader (or an AI engine) can quote any single row without reading the full case. Across the 5 cases on this page the average Presence Index moved from 1.3/10 to 6.5/10 — a 411% uplift.

Why these results matter now: Gartner predicts that traditional search engine volume will drop 25% by 2026 as users move queries to AI chatbots. OpenAI reports ChatGPT reached 800 million weekly active users in 2025, and Google rolled out AI Overviews to U.S. Search in May 2024 and to more than 100 countries thereafter. A brand that does not appear inside those answers is invisible to a growing share of the buying journey.

The methodology behind every case is documented in the GEO glossary and the side-by-side comparisons; the underlying terminology aligns with the public definition of Generative Engine Optimization on Wikipedia. Every case includes the systems used (analytics, schema, content, monitoring), the duration of the engagement and a verifiable KPI block; the Presence Index score is updated monthly while the engagement is active.

CD
#01 · Healthcare · Dental clinicPlan: PRO

Clínica dental premium

Local · Central Madrid · 6 months

The challenge

Extremely competitive local sector. The clinic billed well thanks to referrals but was invisible when patients asked ChatGPT for «best dental clinics in Madrid» or «dental implant prices Madrid».

Methodology applied

  • Initial GEO audit across 4 models (ChatGPT, Perplexity, Gemini, Claude)
  • Mapping of the 60 most frequent dental sector AI queries
  • Competitive analysis of the 12 clinics already appearing in answers
  • Monthly editorial plan with 2 LLM-optimized pieces per week

Actions executed

  • Full Schema.org MedicalClinic with treatments, doctors and prices
  • Service pages rewritten in Q&A format
  • Google Business Profile optimized with 25+ structured FAQs
  • Outreach to 3 sector media outlets and 2 authority medical directories
  • 80 verified reviews structured with optimized responses

Optimized systems

ChatGPTPerplexityGeminiGoogle AI Overviews

"In six months we went from being invisible on ChatGPT to being one of the clinics recommended when people ask about implants in our area. New patient calls grew around 28% and we also gained some ground on Google."

María González · Directora de Marketing

Presence Index×12.8 · +1180%
Before0.5 / 10
Now6.4 / 10

Key results

New calls/month

+28%

AI mentions

0 → 14/sem

SEO ranking «implants Madrid»

#14 → #7

DJ
#02 · Legal · Commercial law firmPlan: ENTERPRISE

Despacho jurídico mid-market

National · Barcelona · 9 months

The challenge

When a CEO or CFO asked AI for «best M&A firm Spain» or «tax lawyer for high-net-worth individuals», AI always recommended the Big Four and never the client firm, despite having a better track record on €10–50M deals.

Methodology applied

  • GEO audit across 4 models × 3 languages (ES, EN, CAT)
  • Identification of 160 critical legal buyer-journey queries
  • Topical authority built across 3 priority verticals: M&A, tax and commercial
  • Synchronization with the firm's PR and communications team

Actions executed

  • Content hub with 45 long-form pieces (2,500–5,000 words)
  • Schema.org LegalService + Person for all 14 partners
  • Outreach to Expansión, Cinco Días, El Confidencial and Iberian Lawyer
  • Inclusion in authority directories: Chambers, Legal500, Best Lawyers
  • Anonymized case studies published with verifiable data
  • Updated Wikipedia and Wikidata entries with sourced citations

Optimized systems

ChatGPTPerplexityGeminiClaudeGoogle AI Overviews

"GEOMOND understands how AI thinks. After nine months of work we started appearing consistently in answers about mid-sized commercial firms, alongside international players. It doesn't replace word-of-mouth, but it opens a new inbound channel."

Carlos Méndez · Socio fundador

Presence Index×6.3 · +533%
Before1.2 / 10
Now7.6 / 10

Key results

Qualified leads +€500K

+42%

AI mentions

3 → 32/sem

Organic traffic

+38%

HR
#03 · B2B SaaS · HR TechPlan: ENTERPRISE

Plataforma HR Tech

International · EU + LATAM · 10 months

The challenge

SaaS competing with Workday, BambooHR and Personio. The marketing team noticed that some new demos arrived saying «ChatGPT recommended you», but that traffic was minor compared to the large competitors.

Methodology applied

  • Multilingual GEO audit (ES, EN, PT, FR, DE)
  • B2B buyer journey mapping: 140 queries categorized by intent
  • Pillar + cluster content strategy with 14 topical hubs
  • Earned media program coordinated with in-house PR

Actions executed

  • Schema.org SoftwareApplication + Product with pricing and reviews
  • 110 pieces of technical content (comparisons, guides, use cases)
  • Inclusion in G2, Capterra, GetApp with LLM-optimized listings
  • 6 mentions in TechCrunch, Forbes, El Referente and Sifted
  • Partnership program with consultancies (Deloitte HR, KPMG People)
  • Public API documentation and structured changelog for AI crawlers

Optimized systems

ChatGPTPerplexityGeminiClaudeCopilotGoogle AI Overviews
Presence Index×3.8 · +276%
Before2.1 / 10
Now7.9 / 10

Key results

AI-attributed demos

+118%

Cost per lead

−26%

Mentions vs competitor*

0,3× → 0,9×

MS
#04 · E-commerce · Sustainable fashionPlan: PRO

Marca DTC moda circular

International · Spain + EU · 7 months

The challenge

DTC brand with great product but drowned by giants (Patagonia, Ecoalf, Sézane) in ChatGPT and Perplexity recommendations for queries like «certified sustainable fashion brands» or «fast fashion alternatives».

Methodology applied

  • GEO audit in 3 languages (ES, EN, FR)
  • Mapping of 70 discovery + comparison + decision queries
  • Vertical positioning in defensible niches: circular office wear and undyed basics
  • Earned media + certified UGC plan

Actions executed

  • Schema.org Product + Organization + sustainability certificates
  • Category pages rewritten with AI-optimized dense copy
  • Structured reviews with durability and composition data
  • Outreach to vertical blogs (Good On You) and 2 conscious fashion outlets
  • GOTS, Fair Wear and B Corp certifications documented in JSON-LD
  • Ambassador program with educational YouTube content

Optimized systems

ChatGPTPerplexityGeminiGoogle AI Overviews
Presence Index×3.4 · +244%
Before1.8 / 10
Now6.2 / 10

Key results

Traffic from AI

+145%

AI vs Google conv.

2,4× mayor

AI-attributed revenue

0 → 7%

HB
#05 · Travel · Boutique hotelPlan: START

Hotel boutique 5* adults-only

Local + international · Mallorca · 5 months

The challenge

Hotel with mid-high occupancy was 80% dependent on OTAs (Booking, Expedia). When travelers from UK, Germany and USA asked ChatGPT for «boutique adults-only hotels Mallorca with sea view», the hotel didn't appear in any answer.

Methodology applied

  • GEO audit in 3 languages (ES, EN, DE)
  • Mapping of 40 pre-booking AI queries
  • Direct discovery strategy to reduce OTA dependency
  • Optimized presence on TripAdvisor and Google Travel

Actions executed

  • Schema.org Hotel + LocalBusiness + Reviews + Amenity basic implementation
  • Website rewritten in descriptive narrative format (rich input for LLMs)
  • Multilingual FAQ with 30 frequent international guest questions
  • Google Business Profile optimization with 100+ categorized photos

Optimized systems

ChatGPTPerplexityGoogle AI Overviews
Presence Index×5.7 · +475%
Before0.8 / 10
Now4.6 / 10

Key results

Direct bookings

+22%

OTA commission paid

−11%

ADR (avg. price)

+4%

Frequently asked questions about GEOMOND case studies

What is a GEOMOND case study?

A GEOMOND case study is a structured record of one client engagement, measured by the same Presence Index used across the rest of the site (a 0–10 score per AI engine for mention, citation and link). Across the 5 cases on this page, the average Presence Index moved from 1.3/10 before GEOMOND to 6.5/10 after the engagement — a 411% uplift. Each case discloses the challenge, methodology, actions, systems, KPIs and the score before vs. after.

How is the Presence Index measured for these cases?

The Presence Index runs the same prompt set on each AI engine (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) and scores three dimensions per engine: whether the brand appears (mention), whether it is cited as a source (citation) and whether the answer links back to the brand site (link). The result is a 0–10 score per engine, refreshed monthly. The 'before' value is the baseline measured at the start of the engagement and the 'after' value is the most recent measurement.

How long does it take to see results in a typical engagement?

Most cases on this page show measurable Presence Index uplift within the first 90 days, with the bulk of the score gains landing between months 3 and 6. The duration field on each card discloses the actual length of the engagement. Time-to-result depends on the starting baseline, the volume of priority prompts, the technical state of the site (schema, indexability, headings) and the cadence of new content.

Can my company appear in a future case study?

Yes. Every active GEOMOND engagement is invited to publish results once the Presence Index has stabilised and the client approves the wording. If you'd like to be considered for a future case study, request the free Presence Index diagnostic from the home page; it returns a baseline score and a prioritised action plan, and is the entry point to a paid engagement.

Ready to become the next case?

Request your free GEO audit and discover your current Presence Index.