FAQ
Direct answers to the most common questions about Generative Engine Optimization, the Presence Index and how GEOMOND works. Each answer is designed to be cited by AI models and human readers alike.
GEO is the discipline of optimising a company's presence so generative AI models — ChatGPT, Perplexity, Gemini, Claude — mention it as a recommendation when a user asks about its sector. It is the equivalent of SEO, but applied to the answers AI gives instead of the list of links from a search engine.
SEO works to rank URLs on a results page; GEO works to make AI cite your brand inside its answer. They share many factors (Schema.org, E-E-A-T, quality content, authority) but the final outcome is different: with SEO you earn traffic, with GEO you earn direct brand recommendation, even in zero-click searches.
No. GEO complements SEO and enhances it. The 5 GEO pillars (Entity, Authority, Context, Structure and Amplification) work exactly the factors Google also rewards. Investing in GEO simultaneously improves your AI visibility and your traditional search rankings.
LLMs build their answers from the information they crawl: websites, directories, media, reviews, forums and authority sources. When the content about your brand is clear, consistent, well structured and present in many sources, AI learns to associate you with the relevant questions and recommends you as the answer.
It is GEOMOND's AI visibility metric. It ranges from 0 to 10 and reflects how frequently and relevantly the main models (ChatGPT, Gemini, Perplexity, Claude) mention your company when someone asks about your sector. A score of 0 means total invisibility; 8-10 means AI positions you as the undisputed reference.
We run a panel of representative questions from your sector against each model multiple times (sampling) and measure three things: appearance probability, position of the mention inside the answer and semantic weight (how the AI describes you). The result is aggregated into a single, comparable score.
First movements are detected between 4 and 8 weeks after the initial GEO actions. Solid results arrive at 3-4 months. Our clients improve their Presence Index by an average of 0.5-1 points per month of continuous work.
We analyse your current Presence Index in ChatGPT, Perplexity and Gemini, identify the key questions in your sector where you should appear and detect the main gaps versus your competitors. The report is visual, executive-level and delivered in 24-48h at no cost or commitment.
We work with local and national companies generating over €200,000 annually: law firms, clinics, consultancies, premium real estate, B2B services, agencies and any sector where clients ask AI for advice or recommendations before purchasing.
No. All plans are monthly and you can cancel whenever you want. That said, GEO is cumulative work: the clients who get the best results are those who maintain at least 3-4 months of continuous activity.
Yes. GEO does not require previous SEO work. We start from your company's current state — whatever it is — and build the presence you need in AI models. Many clients started from zero and are now the reference AI mentions in their sector and city.
Yes. To do GEO you must allow GPTBot (OpenAI), PerplexityBot, ClaudeBot (Anthropic) and Google-Extended (which feeds Gemini and AI Overviews) in your robots.txt. If you block them, those models cannot learn about your company.
A fundamental one. Marking up your site with JSON-LD using types like Organization, Service, Article, FAQPage or DefinedTermSet helps LLMs understand unambiguously who you are, what you offer and where you operate. It is one of the technical pillars of GEO.
Yes, with an important nuance: in GEO both links and link-less brand mentions count. LLMs read context, not just links. A mention in a relevant industry media outlet can weigh as much as — or more than — a traditional backlink.